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January 09, 2025 – As we head into 2025, the U.S. cannabis industry stands at a crossroads. Since the beginning of the first Trump administration — which began with the appointment of cannabis opponent Jeff Session as Attorney General — the industry has come a long way. However, despite near-universal acceptance of medical marijuana, and […]
The post Marijuana and Trump 2.0: 2025 and beyond appeared first on The Cannabis Business Directory.
Most mainstream ad platforms restrict or prohibit cannabis-related campaigns. Even when ads are approved, enforcement is inconsistent and campaigns are often fragile, making performance difficult to scale with confidence. Paid advertising still has a role in cannabis marketing, but relying on it alone is a structural risk in a restricted industry.
Unlike most categories, cannabis advertising operates within a constantly shifting regulatory environment. Federal prohibition, state-level rules, and platform-specific policies overlap in ways that create ongoing uncertainty for brands.
In practice, this results in several persistent constraints:
For many brands within the cannabis industry, this creates a cycle of short-lived visibility followed by long stretches of silence.
Search engines and AI-driven answer systems evaluate cannabis content more cautiously than most other categories. In highly regulated markets, trust and source credibility carry more weight than volume alone. For many brands, this changes the strategy of how visibility must be built and sustained.
In restricted markets, visibility behaves differently. Short-term exposure can be purchased, but durable visibility must be earned. Visibility that persists over time is reinforced by trust, context, and consistent validation across credible environments.
This compounding visibility is built through:
As platform restrictions tighten and AI-driven discovery accelerates, marketers are rethinking how visibility is built. Instead of asking, “Where can we place ads?”, brands are beginning to ask a more strategic question: How can we build credibility that lasts?
This shift from placement to presence is redefining how companies think about advertising. Brands that invest in credibility do more than reach audiences. They strengthen trust by reinforcing signals of authority that search engines, AI systems, and decision-makers recognize.
This is where established B2B platforms play a critical role. When trusted industry sources report on a brand, it gains legitimacy, improves discoverability, and leaves a lasting impression across both search and AI-driven discovery environments.
Learn more
about how mg Magazine is helping leading brands turn visibility into long-term value.
Legalizing marijuana in Pennsylvania under the governor’s latest budget plan could bring in nearly half a billion dollars in annual revenue by 2028, according to a new analysis from the state’s Independent Fiscal Office (IFO) that estimates a significantly larger cash windfall compared to projections from Gov. Josh Shapiro’s (D) own office.
With a proposed 20 percent wholesale cannabis excise tax, 6 percent state sales tax for retail and licensing fees, IFO said Shapiro’s legalization plan that he unveiled earlier this month would generate $140 million in tax revenue in the first year of implementation from 2027-2028 and increase to $432 million by 2030-2031.
That’s a much higher revenue estimate than what the governor’s office put forward in the latest executive budget. According to that analysis, legalization would generate about $36.9 million in tax dollars in its first year from a 20 percent wholesale tax on marijuana—rising gradually to $223.8 million by 2030-2031.
Of course, the projections assume the legislature advances adult-use legalization in line with the governor’s budget request and sales begin on January 1, 2027. It remains to be seen whether lawmakers will follow through on the reform this year, but it wouldn’t be the first time marijuana
The post Legalizing Marijuana In Pennsylvania Would Generate Almost Half A Billion Dollars In Revenue By 2028 Under Governor’s Plan, State Analysis Finds appeared first on GrowCola.com.
What Are the Chances of Marijuana Legalization Under the Trump Era? As President Donald Trump embarks on his second term, the future of marijuana legalization in the United States hangs in the balance. While Trump has occasionally expressed support for cannabis reform, his administration’s actions and appointments suggest a more complex and cautious approach.MJBizDaily Trump’s […]
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